We make email marketing easier by building it as a system: audience setup, campaign planning, automation, and sender standards all need to work together.
The FTC’s CAN-SPAM guidance makes clear that commercial email has baseline requirements around truthful headers, honest subject lines, clear advertising disclosure when appropriate, a valid postal address, and a functioning opt-out method. That means email strategy cannot be separated from compliance discipline.
Google’s sender guidelines also recommend SPF or DKIM for all senders and SPF, DKIM, and DMARC for bulk senders. They specifically warn against sending to people who did not sign up, mixing unrelated content types in one message, or using deceptive sender practices. That makes list quality and sender setup foundational, not optional.